Resources Library by ANA

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto

June 15, 1998

Should Melrose place be relocated?

This research examines television programme rescheduling to maximise total ratings for one network across a week. Respondents read these re scheduled programme schedules and choose the network to watch during prime time. Only a small but informative...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Peter J. Danaher

June 15, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Richard E. Kottler, Andrew Findlater

June 15, 1998

Advertising effectiveness, so now we know

This paper sets out to review a number of important issues in advertising and media in Asia. The introduction is taken up with describing some changes in marketing and advertising practise in Asia over the past ten to fifteen years. The impacts of...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Tim Foley

June 15, 1998

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Alecia S. Helton, Roger Gates

Company: Texas Instruments

June 15, 1998

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Leendert van Meerem

Company: GfK

June 15, 1998

Evaluating and enhancing Internet web sites

This paper presents case histories of several Internet-based research programs intended to evaluate and enhance Web sites. Findings from these “on-line” studies are compared to an off-line study in which Internet sites were evaluated...

Catalogue: The Worldwide Internet Seminar 1998

Author: Scott Young

Company: Perception Research Services International

June 15, 1998